katie mullen
the business side of ugc
the ugc pay gap calculator
enter a flat fee deal you already did. see what that same video could have earned on a commission or ad spend deal.
your deal
the one time payment the brand sent you for this deal.
count every cut and variation you handed over, not just the hero video.
briefing calls, filming, editing, revisions. add it all up, it is usually more than you think.
we used sensible defaults for the brand's side of this deal. if you know your real numbers, expand this and update them.
flat fee
$250
paid once
$41.67 per hour
$250.00 per video
commission only
$300
over 6 months
$50 a month
commission + ad spend share
$1,020
over 6 months
$170 a month
you left $770 on the table over 6 months
same video. same work. different deal structure.
the performance version passed your flat fee in month 2.
that is 4.1x what you were paid.
this assumes the brand ran your video for 6 months on a $50 product at a 10% commission. change any of it under 'i know my actual numbers'.
you probably have no idea how that video performed. flat fee deals don't come with tracking, so you never find out whether the thing you made was worth ten times what they paid you.
cumulative earnings over 6 months
what if it did better than average?
most creators never find out how their video performed. drag this if you want to see what a stronger month would have looked like.
these are estimates based on the numbers you entered. not a guarantee of what any brand will pay you.